‘Calendar Love’ is a term I have been using for about 7 years on Twitter whereby I willingly only shared small information bites about my calendar in my home. In the early days of Twitter, this was the only personal detail I was willing to share with persons I don’t know, haven’t met, plus I knew this information would be in the public domain. As the social media platform developed, I have since shared many photos of food, cakes, vegetables, flowers etc. I still share ‘Calendar Love’ on the 1st of each month – it has actually helped me appreciate and explore what I might know about the image, motivates me to learn more about the subject, place and artist who created it. I will elaborate below on my favourite calendars over the last few years that I can remember, and those that I have shared monthly on Twitter. I will continue to share about Calendars like this in the New Year too…and as long as Twitter is still in existence. But seriously, modern calendars are very popular for business, fundraising, promoting the arts, artists and raising awareness. They also are popular items to purchase in shops and online which stay with you throughout the year.
After researching calendars (Romans called the first day of the month Calends) recently, it is clear that the topic is a big deal in all ancient and modern civilisations throughout history for time management, as well as for understanding the world in terms of scientific evidence for the cycle of life. There are many reasons for us to note the importance of calendars for keeping track of time, organising one’s own life, business appointments, time management, prioritising and planning, maintaining religious and political order, festivals, navigation, travel etc. In addition to the bigger picture universal dance of the planets on where we live.
Time has been recorded and organised by humanity over time itself and in tune with the order (at times disorder) with nature and science – be it by the sun and the moon, day and night and other environmental and cosmic energies. Early farmers and travellers would be governed by the daylight and moonlight, obviously they would have noticed the changing of the seasons and the position of the sun and moon (especially without modern electricity). This is engagingly explained in this video ‘The brief history of the Calendar and Time Keeping’ by lecturer Donna Caroll of Maastricht University. It is brilliant and has more details than I can possibly tell you! It is also excellent for nature, history, astronomy, maths and physics fans.
So from sundials, using human hands and other earlier timekeeping tools, eventually the Gregorian calendar, as we know calendars now, was made popular across the world. The adoption of calendars and timekeeping systems were accelerated with developments and inventions, such as clocks and compasses, which were used in navigation across the seas, and throughout the introduction and development of rail travel. The rest is history and time was standardised. We still have to rely on official international dates to keep track of time and special days from non-fixed religious to secular days such as: Easter, Mardi Gras (Christian calendar), Diwali (Hindu calendar), Eid (Arabic Calendar), Chunnak/Hanukkah (Jewish Calendar), sporting fixtures, festivals events, celebrations, anniversaries etc.
Right up to date, Calendars are used digitally and/or in paper materials by most of us. There is a large market for printing and digital programming calendars for personal and business use. This brings a paper versus digital debate, but I think both formats for personal and business use have their place, purpose and time. No pun intended!
I was able to find market research for the calendar industry published by William & Marshall Strategy for the UK and other global markets. It was actually difficult to pinpoint the retail sale of printed calendars in the current research sources I have access to in the library. This is because calendars are produced under a niche market for paper products, and usually are categorised within the stationery or cards market. Nowadays, calendars can be purchased as popular presents in shops and online, especially this time of year. Some companies have actually jumped on the ‘Advent’ Calendar bandwagon to promote products. Mintel reports pre-Christmas ‘Adult Adventing’ is a thing: “For brands there is also a strategic element that can come from offering advent calendars, which is exposure to various products. Sampling is a great way to drive interest and how a consumer discovers new products”.
You can also personalise calendars with your own designs, images and photos to meet new digital trends in the need for stylish and personalised alternatives. Shops in Trinidad & Tobago tend to give you calendars as gifts during the festive season, and the same with the Italian shops in Bedford, England. They mainly have religious images on them the last time I received one.
Ironically, not all of us want to be controlled by calendars and time. I can’t possibly be that free of ‘time schedules’ at present due to work and other commitments, but ironically the watchmakers Quartz have blogged about ‘Improving your social life by changing the way you schedule it’. The piece explains the term Chronemics – “which studies time and our relationship to it, and how it affects communication—would call this (sic) living on ‘event time’- letting your actions be dictated by the flow of your day, or by natural events, like the sun’s rise or slow disappearance, rather than the clock’s ticking”. This lack of clock-watching or time keeping would be such a luxury…but for now, we need calendars!
Calendars are also very good for creative businesses and we buy a design that really resonates with us. We love creating and buying them for fundraising appeals. When I was fundraising for a local charity, our joint-chair was a graphic designer who thought of producing a calendar with major relevant celebrations and to create awareness on topics during the year. There was a lot of research work involved with all the factual information to incorporate into a calendar’s design, as well as making it aesthetically pleasing to the eye. No wonder that I look forward to receiving a new calendar at home each year. We’ve heard about the film ‘Calendar Girl’ (which I haven’t seen as yet). Calendars are still a fab fundraising idea and a good revenue generator. As this Australian story of spunky firemen fundraising for local youths from the sale of their calendars. Calendars are also used effectively for raising awareness on social and politics issues, for example, the Macedonian Twitter Calendar combines nude art with information and fundraising. Now in its’ fifth edition, the Macedonian calendar has been donating the money from calendar sales to support various humanitarian causes over the years. You can also donate online without purchasing the calendar.
So now you know why I love calendars! Here are some of my favourite calendars at home over the last few years that I can remember, especially since starting my ‘Calendar Love’ tweets at the beginning of each month in the last few years:
Robert Doisneau – Year 2001 was a curated black and white photographic calendar entitled ‘Playground’ with photos of children that captured the humour, irony and emotion of their everyday lives mainly around Paris. Coincidently, I went to Paris for the first time that year and was inspired to take my own black and white photos there too.
Beryl Cook – Beryl was one of the first calendars I tweeted about each month and her images were funny and naughty. I frequently discovered digital artwork in online shops to link to my tweets, and also discovered a lot of art museums and online shops would have more details on the paintings about her and other artists.
Alias – This German Street Artist was very edgy and used to thrill me each month as his images were very thought provoking on social and political issues. He frequently had images of children in very dangerous situations, which made me nervous but also concerned.
L.S. Lowry – Lowry was an artist I didn’t know much about prior to receiving the calendar, and he pictures were so representative of Manchester. I saw the landscape from his viewpoint as they showed the city’s industrial setting. I found out that year that he has a museum in Manchester and still hope to visit it one day. I also discovered that his mother suffered from depression and he painted in the evening after caring for her. He also suffered depression after her death. It was great he was successful despite his struggles.
L.S. Lowry – ‘Going to Work’ 1943. Source: Wikipedia.
Claude Monet – Monet’s calendar was very nice to have, but sorry to say – it was underwhelming sometimes as I unable to distinguish his various water lily ponds (such a philistine I hear you say). However, I know now that he had a whole series of ‘Water Lilies’, and he painted them in the later part of his life when he had cataracts. The same year there was also a major exhibition in town and it felt good to know we had his calendar that same year. I was privileged enough to see one of his paints in the William Morris Gallery recently.
Emma Scutt – A local artist from Walthamstow, Emma paints a lot of local landmarks and her attention to detail is amazing! She can be found in arts and crafts pop-up markets and her work is also stocked in local shops. I like that Emma shares her Calendar picture each month. I wasn’t even aware of her and her work before I started tweeting about Calendars but it is nice when I can rely in her timely shares, or the British Library tweeters to share information on the first of each month in true ‘Calends’ style!
Miroslav Sasek – Sasek is a Czech artist who apparently travel the world. His New York City illustrations calendar 2017 was a souvenir we bought from the New York Public Library shop. As usually, I didn’t know much about Sasek before obtaining the calendar but I soon realised more about his work on global cities. It was such a pleasure to discover some of his wider international work and humour. Guess what too!? …We also have his London 2019 calendar but it will not be for tweeting as there is apparently another I will be sharing information about.
Japanese Woodblock – This was my calendar for 2018 and again it introduced me to a new style of art and the calendar actually had a short poem, which was a bonus! It contained images from masterful Japanese artists such as Katsushika Hokusai and Utagawa Hiroshige. The artworks feature elegant irises, cascading waterfalls and snowy landscapes, all created in a mesmerizing style and displayed with vibrant colours. Sometimes I think of Hokusai and how he started painting late in life – maybe one day I can too! He work is also popular and I can recognise replicates of his work better.
The next few days I will be getting use to new calendars at home and in the office. I will also have digital versions at hand on my smartphone as well as my office computer. There is no way I can avoid using a calendar – I need them to keep me in check, organised and plan ahead. We all do! It is a joy to see a new image every month in my arty calendars and to know that it is a fresh start, a new season or even a new year. There are so many personal and business benefits for our timekeeping systems to work. With time ticking and the 2020s on the horizon, we can only take each day at a time. But do remember to say “Pinch Punch!” or “White Rabbit” on the first of each Calendar month.